Search Adobe Stock video templates to choose from hundreds of professional lower third graphics. Premiere Pro comes with a gallery of lower thirds templates, but if you don’t find the effects template you’re looking for, you’ve got a few options. A personal video might feature a modern lower third with more latitude for creative exploration, while corporate lower thirds typically stick to the essential information displayed in the brand’s colors. Audience consideration is another factor that can help you determine the best way to design your graphic. Watch out for clashing colors, crowded type, or unnecessary information that can clutter your video. It’s important to understand the impact a lower third has on the composition of your frame. Whether you create a professional video for a client or want to add captions to your Instagram video, it’s easy to use minimal lower third captions to make your video more accessible to everyone.īest practices for creating lower thirds.
If you turn on subtitles on your TV, chances are they’ll be centered in the lower third of your screen. These lower thirds can stay static, but they also may run like a scrolling banner to fit even more information. Networks fill their lower thirds with a lot of information: stocks, game scoreboards, breaking news updates, the date and time, weather updates, logos - you name it. Anything from credits to a location indicator are perfect uses of the lower third graphic. Lower third titles provide an understated, cinematic intro for a film, especially when paired with beautiful typography. YouTube videos, for instance, commonly feature a subscribe button or the creator’s handle or channel name. Social media lower thirds are often used as branding elements.
Whether you want to add a simple lower third or a dynamic animated title, learn how you can elevate your project with Adobe video editing tools.
This placement is popular because it allows filmmakers to communicate important contextual information without pulling the viewer’s attention from what’s going on in the frame.įilmmakers use video editing software to create lower thirds, but that doesn’t mean it’s a complex process. Lower thirds can display everything from essential graphics like a network’s logo to additional information like a person’s name and title in a documentary interview. In television production terms, lower thirds are placed in the “title-safe area,” the part of the screen in which you can safely place graphics without them getting cropped. In the simplest form, a lower third is a text title or graphic overlay placed in the lower region of the screen. If you’ve ever seen a broadcast news report or watched the scores of different games scroll by on the sports channel, you’ve seen a lower third in action.
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